YOUR GREATNESS

IN WORDS

To stand out and succeed in the crowded and noisy marketplace of the modern world, businesses are challenged to find creative, compelling and yet authentic ways to communicate successfully with consumer audiences and other stakeholders. My writing enables clients to achieve exactly this.

My clarity-driven consulting approach ensures that I proceed from a place of piercing clarity as I help clients crystallise and articulate their stories, visions and propositions of impact.

My work typically involves the following:

• Mapping customer journeys
• Developing authentic brand story ideas
• Telling client stories through their lens and voice
• Developing repurposable content
• Repurposing content for various brand engagement purposes, e.g. advertising, websites, profiles, brochures, proposals, newsletters, social media, press releases, annual reports and other special purpose publications
• Developing content creation and deployment frameworks and strategies.